It’s Time to Finally Make the Shift from Struggling Photographer to Thriving Entrepreneur.
IDEA TO INCOME
A 12-week group coaching program for photographers who
are ready to invest in the skills and knowledge they need to transform their struggling
photography business into a thriving, revenue-generating machine.
Before we go any further...
Let's make sure this is perfect for YOU!
You are a Mom-Tog
working to provide additional income for your family and often find yourself overwhelmed, feeling guilty and like you are a failure as a mom and entrepreneur. You have no clear path to success.
You're a Self-Taught
photographer that's been in business for a little while, and you feel like you're working tirelessly, yet your business isn't growing as it should. You have no idea what your next step should be.
You are a Part-Time
photographer tired of the solitary DIY journey and yearn for a supportive community that understands your unique struggles and ready to take your business to the next level.
By the end of this program you will...
Go from feeling like an amateur shutterbug with a dream that's going nowhere, to a confident professional photographer with complete control over your schedule and be able to start living life on your own terms.
Have complete clarity on your goals and crafted a business plan that reflects your priorities for both your business and your family so you can stop going to bed feeling unfulfilled and frustrated.
Have built an irresistible brand that speaks your ideal client's love language and have a plan in place to market to them so you'll be able to fill your calendar with ease.
Have a pricing plan that guarantees a profitable and sustainable business so can stop worrying about money and be in control of your finances and start focusing on the things that matter the most to you.
Kim, Photographer and Owner of Glitter & Lace Formals
I remember being a new photographer and seeking to learn as much as possible. I had admired Michelle’s work for years, she seemed nice, so I reached out. I am so glad I had the nerve to do it. I learned early on that not every photographer was so gracious. She truly wanted to see me succeed. I was able to make a great living from my passion. The unique thing about Michelle is her knowledge of running a business in general. She laid the foundation for my success, by teaching me the financial and business fundamentals that transcend any type of business. I owe everything to her. To find someone so genuine, committed, and gifted is rare these days.
Leandra, Photographer and Idea to Income Student
This program is well worth the price. The actual educational content is wonderful on its own, but getting feedback and support each month is such an incredible value. It’s been priceless to have support and be able to ask any questions I’ve had while working my way through the content. Not only has Michelle taught me what I need to know to start my business but she’s helped me work on my mindset too. I’m so glad I joined, it’s been life-changing for me! If you're on the fence, take the leap, you won't regret it!
Welcome, I'm Michelle!
I’ve been a photographer for the past twenty-three years growing my business as my family grew. I struggled, in the beginning, trying to make it all work. Being a mom and a business owner isn’t easy. There were many nights I crashed feeling like I was failing at EVERYTHING. But I wasn’t willing to give up on my dream to have it all. I was determined to figure it out. And I did. Now it is my mission to help women define what having it all means to them and build a photography business that makes that dream a reality - without making the same mistakes I did.
You might be thinking, "I love capturing memories and creating heirlooms for my family, friends, and clients. But the whole money-making part? Not so much."
Do you feel like you're drowning in overwhelm, working long hours, and still not seeing any results in your photography business? I want you to know, it's not your fault. Most creatives are wired for taking beautiful images, not running a business.
I also want you to know, that you’re not alone.
I’ve been where you are. When I first started my photography business in 2000 it was a fun way to make extra spending money doing something I loved. One year later after my first child was born things got real. I needed my business to start making REAL money so I could stay at home with my daughter.
Talk overwhelm and sleepless nights.
That's why I created
Idea to Income
I know that life as a female photographer isn't always a picture-perfect experience. Balancing personal and professional responsibilities can be challenging, and it's easy to feel like you're falling short. But now you don't have to navigate this path alone. This program is specifically designed to address the unique challenges faced by women in the world of photography. This is more than just some quick photography workshop, live training, or course designed to teach you more “things”. I curated this from my 23 years of experience with an open mind (and heart) to help photographers move through fear, frustration, and avoid failure.
It’s all the things I wish I had known when I started out, so you can learn from my mistakes and build a profitable business with confidence and ease.
What exactly is inside? I'm so glad you asked!
MODULE 1: Priorities and Foundations
- Define your goals, and create a business plan
- Writing your Mission Statement
- Setting business hours and boundaries
- Choosing your business model and making core decisions on your niche.
- Naming your business.
- Choose your email provider and begin creating a client list.
So that at the end of this module, you will have complete clarity going forward to set your business up for success and have a plan in place to reach your income goals.
MODULE 2: Intro to Branding
- Choosing your brand colors and designing your logo.
- Creating a branding board.
- Get paid to zero-in on your image style and start creating your portfolio.
- Defining your Ideal Client Avatar
- Create a system for client testimonials.
- Find your brand voice and your client’s love language.
So that at the end of this module, you will be zeroed-in on who your dream client is, where to find them, and how to market to them so you can easily keep your calendar (and bank account) full.
MODULE 3: Pricing and Profit
- Crunching your numbers to determine your price points.
- Crafting your collections.
- Creating your client welcome guide.
- How to handle things like travel fees, friends and family discounts, and unexpected requests.
- Choosing your print partner and client image delivery method.
So that at the end of this module, feel confident welcoming new clients and you walk away with a pricing plan that guarantees a profit.
MODULE 4: Small Business Accounting
- Setting up your accounting and client management systems.
- Writing yourself a paycheck.
- Withholding for taxes and expenses.
- Setting up payment options and determining payment plans for your clients.
- Financing equipment and planning for growth.
So that at the end of this module, you will feel organized and at ease with firm bookkeeping and accounting systems in place to take the overwhelm out of running your business and you can focus on doing what you do best - creating amazing images.
MODULE 5: Absolute Automation
- Crafting your client experience to create raving fans and repeat clients.
- Implementing workflows, systems, and an online calendar for a smooth client experience.
- Schedule client emails for effortless booking and session planning.
So that at the end of this module, you will have a client workflow in place that is easy for you to implement and manage and is most of all seamless and stress-free so you can focus on your family and spending time doing the things you love together.
MODULE 6: Basic Website Design
- Securing your domain.
- Choosing your website platform.
- Build the five key elements of a great website and basic SEO.
- Create an email sign-up or freebie for potential clients visiting your website to add them to your client database.
So that by the end of this module, you will have designed your online home that speaks your ideal client’s love language and WOWS them from the very first click, and makes them want to get on your calendar ASAP.
MODULE 7: Social Media Management
- Choosing your social media platform based on your ICA
- How to grow your audience
- Creating a Content calendar
- Writing your Boss Bio with a Call to Action
- Implementing an Engagement Strategy
So that by the end of this module, you will have a plan in place to effectively engage your ideal client that doesn’t feel overwhelming and brings you a steady stream of new clients.
MODULE 8: Promos & Networking
- Stay in touch with your clients through a monthly newsletter
- Creating a promotional calendar for past clients
- Building vendor relationships
- Building a support system of other photographers
- Implementing a referral program.
So by the end of this module, you will have a plan to effectively engage your ideal client and start building relationships with other businesses, and be set up to have your clients coming back to you again and again.
Plus, since I LOVE free stuff!
I've added a few bonuses to get you started on the right foot AND give you the support you need to keep the momentum going!
#1: Personalized Content Review
(3) Months of email support & personalized workbook review with video feedback from Michelle to keep you motivated and hold you accountable.
#2 Lifetime Access to the Bonus Vault
Access exclusive resources, templates, and tools to streamline your photography business including Go Manual, the Portfolio Planning Kit, and the Flow Posing App.
#3 Exclusive Access to Our Private Community
Connect with a vibrant community of like-minded women who understand your journey, while providing invaluable support, encouragement and feedback.
Above all else...
No more DIY-ing and going on this journey solo. Many women hesitate to pursue their dreams because they often feel lost about what steps to take. Idea to Income eliminates all the uncertainties associated with running a business by providing you with a comprehensive roadmap to take you from a struggling photographer to a successful entrepreneur. Moreover, it offers you the unwavering support you need to find the courage to take the next step - and the one after that - so you can finally begin creating the business - and life - you've always envisioned.
So Let's Recap!
If you've made it this far down the page, you're ready to put in the work and start investing in your long-term success.
Inside Idea to Income you get ...
- 8 Implementation Modules of literally EVERYTHING you need to launch your dream business with confidence and ease.
- (3) Months of Unlimited Email Support to help you set goals and hit them.
- (3) Months Personalized Workbook Review with Video Feedback from Michelle upon Module Completion
- A support system of women on the same journey as you to keep you encouraged and motivated.
- Lifetime access to all the Modules, Workbooks, Templates and Swipe files.
- Money-back Guarantee.
I’ve spent the last 23 years growing my business, and learning what works as a photographer. What you’ll learn inside Idea to Income is EXACTLY what I’ve done to get to where I am today! Everything inside is easily worth $2,000+ but I know as a struggling photographer I was on a budget with a capital B. So for a limited time, you’ll get access to the complete system plus bonuses for just a one-time payment of $297 or (3) Monthly Payments of $97. That's $300 off the regular price!
PLUS - there's a Money Back Guarantee!
I get it! The price sounds great, but you may be nervous to make such a commitment. I understand. I've been there. I am so confident by the end of your first 30 days if you don’t feel like the mentorship has benefited you in any way, I’ll give you your money back. Yep, that’s right. I'm offering a 30-day money-back guarantee. Simply email i[email protected] and I'll happily refund your money.
Great, I've got answers!
How much time do I need to commit each month?
How will I know if my camera skills are good enough?
Will I need to invest in any other trainings to get started?
What type of camera do I need starting out?
I've got other questions - can I email you?
Still on the fence?
Only you can make that decision. In short, I’ve been a photographer for the last twenty-three years. Starting MKP gave me the ability to be fully present with my kids and never miss a moment of their lives. I was also able to contribute to my household income while doing something I loved. I want that for you too! I'm proof, you should never underestimate a woman with a camera in her hand and a dream in her heart. I’ve been where you are and I’d love to support you on your journey. Are you ready to get started?Yes Michelle! I want your support!